Register
to get articles and more to your inbox
News & insights
Archive
Directory
Celebrity Endorsement
Visa Continues Backing 96 Olympians Despite Tokyo 2020 Delay
March 31, 2020
Visa has taken the noble decision to extend the backing of its extensive global roster of…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content
January 18, 2020
Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…
Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal
January 9, 2020
Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…
Puma Turns Heads With Latest Branded Content Campaign
October 26, 2019
Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
Fila Secures Deal With China Tennis Open On Back Of 3x Growth
September 21, 2019
Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.
Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia
August 17, 2019
Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.
Shopee Sustains Sponsorship Shopping Spree With Ronaldo
August 15, 2019
E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.
Puma Seals Its Asian Basketball Deal; Follows Global Strategy
August 13, 2019
Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.
Indonesian Pharma Gets Braver With Celeb-driven Short Film
August 6, 2019
Indonesian roller gel supplement Jointfit has pushed itself into braver territory with an innovative Branded Content platform, including a film based on the life of its celebrity endorser.
