October 26, 2019
Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
September 21, 2019
Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.
August 17, 2019
Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.
August 15, 2019
E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.
August 13, 2019
Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.
August 6, 2019
Indonesian roller gel supplement Jointfit has pushed itself into braver territory with an innovative Branded Content platform, including a film based on the life of its celebrity endorser.
July 20, 2019
Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.
June 11, 2019
Nike has admitted it is ‘very concerned’ about a rape accusation against football star Neymar that has already seen certain sponsors distancing from the use of his image.
June 2, 2019
Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.
May 4, 2019
German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.