Celebrity Endorsement

Lee Min Ho Plugs Ferrero Rocher As The Confectionery Giant Expands In Asia

October 6, 2015

Popular Korean actor Lee Min Ho, 28, will helm endorsement duties for Italian chocolate confectionery brand Ferrero Rocher in the Korean market.

Celebrity Endorsements Hold Little Sway In Asia; Celebs Experience More Social Backlash

September 8, 2015

Celebrity endorsement may well attract huge backing in many Asian markets but there are cracks appearing in the medium with celebrities being implicated in corporate wrongdoings across many…

ASN Affirms 2015 Forecast for Non-traditional Media. China, Celebs & SEA Games Moving the Needle

September 3, 2015

ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts for expenditure across…

Brand Nehwal Primed To Dominate In India

August 24, 2015

Indian shuttler Saina Nehwal who reclaimed her position as the world number 1 last week has become a star attraction for brands in recent years.

Is Celebrity Endorsement The Best Option For Intel In China?

August 17, 2015

Ahead of the IAAF World Championship starting later this week in Beijing, Intel has secured endorsement deals with two Chinese athletes... but should they have bothered?

GoPro Goes The Celebrity Endorsement Route In China As It Battles The YiCamera

August 3, 2015

In a bid to establish and differentiate itself as a market leader in sports and action videography in the Chinese market, American digital camera manufacturer GoPro has appointed…

9 Tips For Running A Successful Sports League

July 23, 2015

A recent report by GroupM ESP and IIM Ahmedabad on India’s sporting industry revealed nine factors fundamental to the success of a sports league. Here are the nine…

Arjun Kapoor Cycles Off With Hero

July 1, 2015

Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.

Celeb Crackdown On Chinese TV Shows

June 23, 2015

China is planning to ban celebrities from working as presenters on TV shows, according to a new rule by the SAPPRFT, the nation's media watchdog.

Nepa Buys Into The iKON Hype

June 16, 2015

The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…