Celebrity Endorsement

Neerja Star Kapoor Brings On Her Bling Game

March 15, 2016

Bollywood star Sonam Kapoor, fresh from the success of the movie Neerja, is set to replace Aishwarya Rai Bachchan as brand ambassador for Kalyan Jewellers.

Captain Cool M.S. Dhoni Stars For Health Supplement Rebrand

March 10, 2016

India’s Sun Phamaceutical Industries is banking on cricket star Mahendra Singh Dhoni to boost nationwide sales for Revital H, its flagship health supplement brand.

Reebok India Strikes Branded Content Gold On International Women’s Day

March 8, 2016

Bollywood star Kangana Ranaut, the latest celebrity to endorse Reebok India, has channeled her challenging road to stardom in the sports brand’s ‘Fit To Fight’ campaign.

Emerging Delivery Startup Gets A Lift From TV Star

February 16, 2016

Transportation and food delivery services app Jugnoo has sealed a deal with leading television anchor and actor Saumya Tandon as its brand ambassador.

South Indian Film Star Plugs Pro Kabaddi

January 25, 2016

The blurring lines between the cinema industry and professional sport continues in India as Star Sports Pro Kabbadi snags 31-year-old actor Rana Daggubati as its latest brand ambassador.

Big B & PC Replace Aamir Khan As Incredible India’s Brand Ambassadors

January 22, 2016

Bollywood superstars Amitabh Bachchan and Priyanka Chopra are the new brand ambassadors of the Incredible India campaign, becoming the first to be directly hired by the government.

SunkistC500 Banks On Myanmar Diva For Competitive Edge

January 21, 2016

Bubbly Myanmar pop diva Phyu Phyu Kyaw Thein, 34, who happens to be a trained doctor, has bagged a brand endorsement with SunkistC500.

Pocari Sweat Backs Rio Bound Singaporean Marathoner

January 20, 2016

It has been 20 years since a Singapore female marathoner has represented the nation in the Olympics but 30-year-old Neo Jie Shi is a step closer after making…

ASN Interview: Former P&G executive Declares "Inevitable" Shift to Non-Traditional Media

December 18, 2015

In the competitive beauty industry, a recent trend has seen brands entering a no-holds-barred race in Non-traditional media spend as they wrestle for supremacy in Asia.

K-Pop Continues To Bank On Cosmetic Endorsements

December 3, 2015

Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…