Celebrity Endorsement

Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India

August 15, 2017

Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…

Indian Jeweler Set To Challenge Chinese Brands In Asia’s Sponsorship Market

August 7, 2017

Indian jewellery brand Joyalukkas has scored a two-year endorsement deal with Bollywood veteran Kajol for India and its global market.

Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase

July 17, 2017

Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.

Bally Boards The Celebrity Bandwagon In China

July 3, 2017

Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.

K-Pop Group Soothes Korea-China Tension With eTailer Deal

May 31, 2017

K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.

Shakira Fans Go On A Global Treasure Hunt

May 24, 2017

Sony Music has launched a location-based digital initiative to mobilise musician Shakira’s global fanbase ahead of her upcoming album launch.

Pantene Spend On The Slide; Still Shuns Sport While Competition Diversifies

April 7, 2017

Pantene has made yet another investment into 'Non-sport' sponsorship platforms. The endorsement of a Filipina teen soap star adds to what looks like an unhealthy obsession with an…

Uniqlo Builds Out Celebrity Roster & Catalogue of "Human" Content

December 8, 2016

After several headline partnerships with mainstream sportsmen, Uniqlo has switched tack to sign its first female global brand ambassador... she's quirky, but so on brand.

Windies Star Duo Bat For Fast Growing Indian Condom Brand

August 26, 2016

Fast-rising Skore Condoms, the third largest market player in India, has scored celebrity endorsement deals with popular Windies cricketers Dwayne Bravo and Chris Gayle.