Branded Content: Online Content

Thailand’s Carabao Boosts Brand Awareness In China With Branded Content Play

July 20, 2019

Thai energy drink Carabao has created a short film for China called ‘What Fuels Your Fighting Spirit?’ as it aims to boost its brand awareness there.

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…

Instagram Turns Influencers’ Organic Branded Content Posts Into Ads: Impact?

June 6, 2019

Instagram has launched a feature that allows brands to turn influencer posts into ads so that they can reach a larger audience.

Bacardi Avoids Dark Market Regulation Through Indie Music Partnerships

May 23, 2019

The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…

Comedy Channel Adapting To Brands Needs for Longer-Form Content

May 9, 2019

Singapore-based humour platform SGAG has revamped its YouTube channel to focus on long-form branded video content and has also launched a new live game show app.

Report: Sponsored Posts By Instagram Influencers Grew By 189% In Asia

May 4, 2019

By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.

Budweiser Extends Music Strategy From China to India

April 23, 2019

Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.

Insurer Berjaya Sompo Silent Guardians Prequel

Japanese-Malaysian Insurer Recreates Quirky Branded Content Campaign

April 16, 2019

Berjaya Sompo - the Japanese insurer's joint venture in Malaysia - has released another quirky branded content prequel to follow its successful ‘Silent Guardians’ film last year.

TCL Backs Another Inspirational ESPN Branded Content Series

April 12, 2019

TCL, the world’s third largest television brand, has reignited its partnership with ESPN, backing “Born A Legend” a new branded, short-form video content series.