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Beverages (non-Alcoholic)/Carbonated Soft Drinks
Pepsi expecting stellar return from new IPL deal
March 25, 2013
PepsiCo is expecting its sponsorship of the sixth edition of the Indian Premier League to generate significant sales for the beverage company.
Coke receives royal honours for speech contest sponsorship
December 3, 2012
Coca-Cola Japan has been presented with a certificate of appreciation from the Japanese Imperial Family for its 50 year involvement as the main sponsor of the All Japan…
Coca-Cola most recalled brand following strong digital strategy
September 3, 2012
Coca-Cola enjoyed a 61% spontaneous brand awareness among Chinese consumers as a result of its London Olympic Games sponsorship, according to research consultancy R3.
Coke outspends Pepsi by ten to one in Asia
November 30, 2011
Fizzy drink giant, Coca-Cola has spent ten times more than its rival Pepsi on sponsorship and branded content in Asia according to latest findings from the Asia Sponsorship…
Pepsi sponsors Pakistan cricket review system
October 17, 2011
Soft drink giant, Pepsi has continued to back the Pakistan Cricket Board and will be the sponsor of its umpire review system in the upcoming series against Sri…
Shanghai World Expo sponsorships "effective"
December 7, 2010
Sponsorship of the recent Shanghai World Expo was "effective" according to new research by media agency Starcom China.
Coca-Cola sponsors Sri Lanka's Davis Cup Campaign
January 20, 2010
Coca-Cola has signed on as team sponsor for Sri Lanka's first Group Two Davis Cup campaign in nine years.
Coca-Cola Sponsors Youth Football Development in India
October 19, 2009
Coca-Cola has signed a deal with the Guwahati Sports Association to sponsor the Mir Iqbal Hussain Trophy U-16 football tournament in Assam. The sponsorship is part of the…
Coca-Cola to Sign Three-Year Deal with Champions League T20
September 21, 2009
Coca-Cola India is currently in discussions with ESPN India and looks set to close a three-year sponsorship deal for the Champions T20 League.
Coca-Cola Sponsors Surf Champ Dede Suryana
September 9, 2009
Coca-Cola has announced its sponsorship of Indonesian surfing champion Dede Suryana. The sponsorship forms part of Coke’s commitment to support surfing in Indonesia.
