Basketball

Basketball Authority Leverages Chinese Partnership for Global Expansion

June 17, 2016

China's largest private property developer, the Wanda Group, is teaming up with basketball's international governing body FIBA in a multimillion-dollar marketing deal as it increases its footprint in…

Aussie Wine Partners Manchester City With An Eye On The Chinese Market

May 31, 2016

Wolf Blass, one of Treasury Wine Estate (TWE)’s flagship brands, has become Manchester City's official wine partner for Asia, the Middle East, Africa and Mexico.

Under Armour Now Turns Sights On Securing Headline Platform in China

May 19, 2016

The disruptive American sports brand Under Armour is slated to venture into China’s most popular sport with a big money investment in the country’s top-tier basketball league, according…

Team Dragon Roars Ahead With Long Term Brewery Partner

May 10, 2016

Ahead of the Summer Olympics in Rio, state-owned Zhujiang (Pearl River) Brewery has continued to back the Chinese national basketball team as its official beer partner.

Rugby Union Revolution Engulfs China

April 12, 2016

While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…

Telco Solidifies Its Content Game In The Philippines

April 4, 2016

CloudFone, a leading homegrown smartphone and tablet brand in the Philippines, has secured a multi-year marketing partnership with the National Basketball Association (NBA).

Emerging Airline Brand Attracted by Emerging CBA Basketball Team

February 23, 2016

Football in China has been hogging the sporting limelight in recent weeks… but another sport has got the industry's attention by pulling an unknown airline brand out of…

Luxury Watchmaker Clocks Its First Deal In Philippines

February 11, 2016

The Philippine Basketball Association (PBA) Professional League will soon have the official timekeeping services of Swiss luxury watch brand Tag Heuer, following a three-year partnership deal.

Is Jordan Spieth Shanking his Endorsement Choices?

January 26, 2016

Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…

Chinese Basketball League’s Timekeeping Shenanigans Becomes A Battlefield For Swiss Brands

November 19, 2015

Following a three-year hiatus, Swiss watch brand Tissot has returned as the official timekeeper of CBA, China's elite basketball league, in a new five-year deal.