Basketball

Rockets Continue Being Top Drawer For Chinese Brands

February 7, 2017

Chinese home decor company Scisky has secured a five-year sponsorship deal with NBA's Houston Rockets, as it eyes North America for its global expansion.

Yao Ming Fronts China’s Basketball League Privatisation March

November 25, 2016

NBA Hall of Famer Yao Ming has turned his attention to injecting China’s top-tier basketball league with greater professionalism after a new company was founded based on his…

Anta Knocks Out Nike With Pacman Play

November 7, 2016

At the tail end of his career, boxing superstar Manny Pacquiao has finally scored a new sporting partnership deal with Chinese sports major Anta, after he was dropped…

Leading Chinese TV Maker Partners NBA's Minnesota Timberwolves

October 25, 2016

China-based TCL Corporation, the third largest television maker in the world, has secured an official TV partnership with NBA team Minnesota Timberwolves.

Chinese Basketball Clubs Unveil New Partnerships Despite Woes

October 18, 2016

Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…

Challenger Household Appliances Brand Partners Malaysian Badminton Club

October 4, 2016

Malaysian Purple League team Puchong United Badminton Club (PUBC) has secured a primary sponsorship deal from the local arm of Turkish white goods brand Beko.

Challenger Chinese Mobile ZTE Poised To Get Busy In Thailand

July 8, 2016

Chinese brand ZTE is optimistic about tripling its smartphone sales this year in Thailand to 900,000 sets, and becoming one of the top five brands in the category,…

Chinese Smartphone Maker Vivo Continues Blockbuster Sports Investment

July 4, 2016

Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.

Sponsorship Kerfuffle Brews For Reigning CBA Champion

June 27, 2016

Last season’s Chinese Basketball Association (CBA) champion Sichuan Blue Whales have begun legal proceedings against YEMA Auto, the club’s principal sponsor in the 2014/2015 season, for breach of…

FORECAST: Grass Roots Sports in China Will Generate More Value for Brand Partners Than Glitzy Athlete Endorsements

June 24, 2016

Thanks to government social engineering, ASN is forecasting that Grass roots sports in China could see a glut of Sponsorship deals in the next 4 years. The Chinese government…