Basketball

AirAsia pounces on ASEAN Basketball League deal

September 7, 2010

AirAsia has increased its involvement with the Asean Basketball League (ABL), becoming the new title sponsor for the 2010/11 season.

Li Ning seeking more NBA exposure through Turner deal

September 1, 2010

Chinese sportswear company Li Ning has signed a six year, multimillion-dollar sponsorship deal with Evan Turner, the Philadelphia 76ers rookie who was the second overall draft pick in…

Huang Jianhua Secures New Sponsor: Launches Magazine

January 11, 2010

Guangdong sporting tycoon Huang Jianhua has had a productive Christmas period, finishing the year by landing a major sponsorship deal for his CBA team and launching his own…

AirAsia Sponsors ASEAN Basketball League

October 15, 2009

AirAsia has become the official airline partner of the ASEAN Basketball League and will provide free in-season flights for players and staff.

Nike Becomes CBA Official Match Ball Sponsor

July 20, 2009

Nike has signed a deal with Infront China, becoming the official match ball sponsor for the China Basketball Association's 2009-2010 Season.

Haier to Sponsor New Jersey Nets NBA Team

July 3, 2009

Chinese electronics brand Haier has become a sponsor of the New Jersey Nets NBA team.

Yakult Expected to Sponsor Philippines Basketball

November 20, 2008

A representative of the Philippine Basketball Association have said a sponsorship deal with Yakult is virtually a done deal. Yakult is expected to begin as the national team's…

NBA's New Plans for Chinese Basketball

October 14, 2008

Entertainment firm AEG has partnered with the US National Basketball Association (NBA) in a plan to develop and operate NBA-style arenas in cities across China. AEG and NBA…

AUSTRALIAN COMPANY TO MANAGE OLYMPIC BASKETBALL ARENA

February 12, 2008

Brisbane based venue management specialists AEG Ogden will manage the Beijing Olympic Basketball Arena, after forming a strategic partnership with the Beijing Wukesong Culture and Sports Centre (BWCSC)…