Basketball

Li Ning strikes deal with Miami Heat

December 19, 2012

NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…

Stephon Marbury critical of Chinese Basketball footwear requirements

December 5, 2012

Former NBL player, Stephon Marbury has criticised the Chinese Basketball Association after the organisation fined him for not covering the branding on his player shoes.

Tsingtao signs major Chinese basketball sponsorship

November 28, 2012

Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.

Li Ning signs endorsement deal with Wade

October 11, 2012

Li Ning has expanded its basketball sponsorship portfolio through a new deal with two-time NBA Champion, Dwyane Wade.

Li Ning to spend 2 billion yuan on Chinese basketball

July 5, 2012

Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.

Li Ning praises Chinese basketball as it renews sponsorship

June 15, 2012

Sports equipment and apparel company Li Ning has renewed its sponsorship of the Chinese Basketball Association for a further five years.

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…

Adidas leverages Jeremy Lin's popularity in China

February 23, 2012

Adidas will heavily leverage New York Knick player Jeremy Lin through a promotion in China which will see the German apparel brand supply Knicks jerseys to over 6,700…

Tsingtao sponsors Miami HEAT

December 22, 2011

Chinese beer company, Tsingtao has become a sponsor of the American NBA team the Miami HEAT and plans to leverage the sponsorship through a deal it has with…

AirAsia becomes major sponsor of the Philippine Patriots

December 21, 2010

Low coast carrier, AirAsia, has increased its sponsorship of the ASEAN Basketball League by becoming a major sponsor of the 2009-10 ASEAN championship team the Philippine Patriots. As…