Automobile

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Report: China's eSports Market To Reach US$1.5B in 2020

July 2, 2018

A recent Tencent report forecasts that the Chinese esports market is expected to grow to US$1.5b in 2020, up from a market size of US$760m in 2017.

How Is Mercedes Performing In The Asian Sponsorship Race?

June 24, 2018

Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…

Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio

May 16, 2018

Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…

Major Chinese Electric Carmaker Breaks Out Of China With Arsenal

April 26, 2018

In the midst of hunting for Arsene Wenger’s successor, Arsenal has scored a global partnership with China’s BYD Auto for the electric car maker to become the club’s…

BMW Breaks Tradition With Drone Racing League Deal

April 5, 2018

BMW in Europe has made a definitive move to target a younger, technically-minded audience group via a deal with Drone Racing League.

Lexus Continues Investing In Digital Branded Content

March 15, 2018

Luxury car maker Lexus is poised to collaborate with CNN on a digital branded content series to explore the theme of incredible experiences, particularly Omotenashi (Japanese hospitality).

Nissan's Infiniti Revs Up Consumer Engagement Drive For Asian Growth

February 23, 2018

Nissan’s Infiniti is revving up localised versions of its first global branding campaign, 'Beyond Your Numbers' in Asia to win the hearts of consumers there.

Hyundai Shows (VERY) Dark Side At Winter Olympics Activation

February 12, 2018

While most automobile brands lack punch for their global sporting event activations, Hyundai has rewritten the script for 2018 PyeongChang.

Edgy Run It Campaign from Nike Korea Sets New Bar

February 1, 2018

Wieden+Kennedy's latest Nike "Run It" campaign for the South Korean market has set a new bar for branded content from an apparel brand as it targets the nation’s…