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Honda Reinforces "Energetic" Values With Major Basketball Deal
October 22, 2020
Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
BMW Ramps Up Global Esports Sponsorship Portfolio
April 30, 2020
BMW is ramping up its presence in global esports and has announced a partnership with five…
Toyota Continues Backing of 200+ Tokyo 2020 Olympians
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
BMW and CNN Collaborate On Branded Content Series
March 31, 2020
The BMW Group and CNN International Commercial (CNNIC) have collaborated on “The Art of Leadership”, two…
Suzuki Continues Backing Southeast Asian Football
March 18, 2020
Japanese automobile brand Suzuki has renewed its title sponsorship of the biennial Asean Football Federation (AFF)…
Chinese-British Auto MG Steps On Sponsorship Gas in Asia
November 22, 2019
British heritage car brand MG Motor, owned by China’s SAIC Motors, is starting to break out…
Local Carmaker Vinfast Banks On Vietnam’s F1 Debut To Boost Brand Image
November 20, 2019
Last month, Vietnam’s two-year-old automobile start-up Vinfast became the youngest brand to title sponsor an F1…
Lexus Partners Esquire In Inspiring Short Film
November 3, 2019
Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…
Maserati Severs Ties With one of Asia's Biggest Cinema Award Shows; Is China Their Next Target?
October 27, 2019
Luxury Italian car maker Maserati has broken sponsorship ties with the upcoming Golden Horse Awards, Taiwan’s top film awards often referred to as the Chinese Oscars
