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IOC Forges Ahead With Tokyo 2020 Despite Widespread Concern, Incl. Key Sponsor Toyota
May 11, 2021
Despite polls showing that the majority of Japanese population who would like to see the Olympics…
Report: Corporate Polluters Accused Of "Greenwashing" Through Sports Sponsorship
March 26, 2021
A slew of corporate polluters have been accused of pumping millions into sports sponsorship as a…
Chennai Super Kings Secure Skoda Deal, Chasing IPL Commercial Supremacy
February 17, 2021
Three-time Indian Premier League (IPL) champions, Chennai Super Kings, have secured a multi-year sponsorship agreement with Czech carmaker, Skoda. The…
Audi Freshens Up Image With Branded Content In China
January 28, 2021
Cool branded content campaigns in China have become the norm and now Audi is planning on…
How does the ISL's Sponsorship Scorecard Stack Up In 2020?
November 20, 2020
The Indian Super League (ISL) - the 'premier league' of football (soccer) in India - has…
Honda Reinforces "Energetic" Values With Major Basketball Deal
October 22, 2020
Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
BMW Ramps Up Global Esports Sponsorship Portfolio
April 30, 2020
BMW is ramping up its presence in global esports and has announced a partnership with five…
Toyota Continues Backing of 200+ Tokyo 2020 Olympians
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
BMW and CNN Collaborate On Branded Content Series
March 31, 2020
The BMW Group and CNN International Commercial (CNNIC) have collaborated on “The Art of Leadership”, two…
