Automobile

Sponsorship Kerfuffle Brews For Reigning CBA Champion

June 27, 2016

Last season’s Chinese Basketball Association (CBA) champion Sichuan Blue Whales have begun legal proceedings against YEMA Auto, the club’s principal sponsor in the 2014/2015 season, for breach of…

Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)

June 10, 2016

Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…

China’s Football Content Gets A Match Winning Assist From Goal.Com

May 26, 2016

With the influx of European football clubs and international brands diving into China’s fast-emerging football industry, it was inevitable that global online football portal Goal.com would spread its…

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

Bangladeshi Conglomerate Uses Sport Sponsorship to Push Global Business Aspirations

April 26, 2016

Leading Bangladesh consumer electronics, mobile and automobile maker Walton has secured title sponsorship of the Dhaka Premier Division Cricket League (DPDCL), the nation’s domestic List-A one-day league.

Michelin Starred Chef Hypes Up Quaker In India

April 19, 2016

Michelin starred, celebrity chef Vikas Khanna is set to endorse PepsiCo’s health and nutrition brand Quaker in India.

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

Big Spending Maruti Suzuki Finally Boards The IPL Fanfare

March 22, 2016

Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…

Colgate MaxFresh Sparkles With Ranveer Singh

March 17, 2016

Former copywriter turned Bollywood actor Ranveer Singh, who is known for his quirky brand endorsements, has secured another collaboration with Colgate-Palmolive India.