Automobile

Flurry Of Deals For Chinese Football; This Time, They're Domestic

September 1, 2015

Following its proposed plans to revamp football in China, the Chinese Football Association (CFA) has secured two high profile domestic sponsorship deals in quick succession.

Hockey Continues To Be Central In Hero MotoCorp Sponsorship Strategy

August 31, 2015

The International Hockey Federation (FIH) has clinched a deal with Hero MotoCorp Limited as the title sponsor of the 2015 men's Hockey World League Final to be held…

Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene

August 21, 2015

Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene

July 16, 2015

While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…

Bayern Munich Game For China Despite Economic Gloom

July 10, 2015

Ahead of Bayern Munich’s tour in China, which begins next week, the club remains bullish in securing partnership deals in this key market, despite the stock market meltdown…

KIA Continues Backing Asian Basketball Scene

June 26, 2015

Korean automotive behemoth KIA Motors have secured a deal as the presenting partner of this year’s FIBA Asia Championship and FIBA Asia Women's Championship.

Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?

May 29, 2015

Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…

Jeep Partners World Surf League

May 7, 2015

Iconic American automobile brand Jeep has become the official global automotive partner of the World Surf League (WSL), as well as naming rights to the WSL Jeep Leaders…

ASN INTERVIEW: THE ICC CHAMPION CUP'S IMPACT ON THE CHINESE & ASIAN MARKETPLACE

May 4, 2015

Boasting European football's powerhouses, the International Champions Cup (ICC) has redefined pre-season football friendlies for clubs, fans and sponsors. Asia is getting its first glimpse of the exciting…