Register
to get articles and more to your inbox
News & insights
Archive
Directory
Automobile
Hero MotoCorp Partners Emerging Bollywood Actor Ishaan Khatter
April 30, 2026
Hero MotoCorp has made emerging Bollywood actor Ishaan Khatter as the latest celebrity endorser for its…
Xiaomi Auto Scores Landmark Celeb Endorsements
April 1, 2026
For the first time in its history, Xiaomi Auto is banking on a brace of celebrity…
Mercedes-Benz Makes South Korean Tennis Star Park So-hyun Its Brand Ambassador
February 18, 2026
Mercedes-Benz has made South Korean women's tennis star Park So-hyun its celebrity endorsee for South Korea. …
China’s Dongfeng Motor Corporation Partners SSC Napoli
February 4, 2026
Dongfeng Motor Corporation has become current Serie A Champions SSC Napoli’s club’s new global automotive partner…
Chinese Luxury Car Brand Hongqi Backs 2025 Rolex SailGP Grand Final
November 28, 2025
In a landmark deal, FAW Group owned Chinese luxury car brand Hongqi is poised to back the…
McDonald’s and Mercedes-Benz Surprise With McBenz China Campaign
November 18, 2025
Cheap American fast food and expensive German cars might seem a weird collaboration on paper, but…
Mercedes-Benz Leaps Into China’s Emerging Podcast Scene
October 29, 2025
German automobile brand Mercedes-Benz has leapt onto China’s emerging podcasting scene. It has done so by…
Sponsors On Board Indian Supercross Racing League (ISRL) Season 2
October 28, 2025
TVS Apache has negotiated a deal to become the official holeshot partner for the second season…
Volkswagen Scores Cricketer Jasprit Bumrah’s Endorsement
July 16, 2025
Volkswagen has bagged a landmark endorsement from Indian ace pace bowler Jasprit Bumrah as it launched…
Hyundai’s Genesis Becomes A Global Sponsor of PGA Tour
June 27, 2025
Hyundai-owned luxury car brand Genesis has expanded its partnership with the PGA Tour by becoming a…
