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Toyota Motor Asia Pushes Hard With Music Inspired Branded Content
August 18, 2026
Toyota Motor Asia is backing Move Your World Beat, its latest branded content campaign created alongside VIRTUE Asia …
Mercedes Benz Fuels India’s Padel Growth With Title Sponsorship
August 10, 2026
Mercedes-Benz has become the title partner of the 2026/27 season of the Indian Padel Tour (IPT),…
Chinese Automobile Brand Chery Partners Premier League Club AFC Bournemouth
July 10, 2026
Major Chinese automobile brand Chery has become the Official Automotive Partner of AFC Bournemouth, known as…
Hero MotoCorp Partners Emerging Bollywood Actor Ishaan Khatter
April 30, 2026
Hero MotoCorp has made emerging Bollywood actor Ishaan Khatter as the latest celebrity endorser for its…
Xiaomi Auto Scores Landmark Celeb Endorsements
April 1, 2026
For the first time in its history, Xiaomi Auto is banking on a brace of celebrity…
Mercedes-Benz Makes South Korean Tennis Star Park So-hyun Its Brand Ambassador
February 18, 2026
Mercedes-Benz has made South Korean women's tennis star Park So-hyun its celebrity endorsee for South Korea. …
China’s Dongfeng Motor Corporation Partners SSC Napoli
February 4, 2026
Dongfeng Motor Corporation has become current Serie A Champions SSC Napoli’s club’s new global automotive partner…
Chinese Luxury Car Brand Hongqi Backs 2025 Rolex SailGP Grand Final
November 28, 2025
In a landmark deal, FAW Group owned Chinese luxury car brand Hongqi is poised to back the…
McDonald’s and Mercedes-Benz Surprise With McBenz China Campaign
November 18, 2025
Cheap American fast food and expensive German cars might seem a weird collaboration on paper, but…
Mercedes-Benz Leaps Into China’s Emerging Podcast Scene
October 29, 2025
German automobile brand Mercedes-Benz has leapt onto China’s emerging podcasting scene. It has done so by…
