Apparel/Sport

Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape

March 24, 2017

Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.

La Liga Partners Emerging Fantasy Sports Platform, Ballr

February 23, 2017

Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

Uniqlo Builds Out Celebrity Roster & Catalogue of "Human" Content

December 8, 2016

After several headline partnerships with mainstream sportsmen, Uniqlo has switched tack to sign its first female global brand ambassador... she's quirky, but so on brand.

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…

Anta Knocks Out Nike With Pacman Play

November 7, 2016

At the tail end of his career, boxing superstar Manny Pacquiao has finally scored a new sporting partnership deal with Chinese sports major Anta, after he was dropped…

Malaysian Hockey Looks To Rebuild Glory Days With Sponsorship Boost

October 17, 2016

The Malaysian Hockey Confederation (MHC) has received cash sponsorship to the tune of ~US$214k for the Asian Hockey Champions Trophy tournament, which it will host for the first…

Cycling's "Ferrari" Eyes China With Sponsorship Play

October 7, 2016

Italian racing bicycle brand Colnago is poised to sponsor TJ Sport-Lampre’s team with bicycles from next year as a way to break into China’s nascent cycling scene.

Latest Kohli Endorsement Comes Across As Insincere

September 19, 2016

Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.

Major Chinese Sports Brands Hedge On Rio Olympics Partnerships For Global Awareness

August 3, 2016

Just like Adidas and Nike, the major players in China’s sportswear landscape have made a beeline for Rio 2016 with high-profile official sponsorship deals.