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Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals
August 11, 2017
The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.
Bally Looks For Millenial Authenticity Via Global Hip-Hop Content
July 14, 2017
Luxury brand Bally has collaborated with hip-hop producer Swizz Beatz on an international content collection to compliment its celeb content work in Asia.
Show Kohli The Money! Cricket Star Bags Another Multi-Million Dollar Deal
June 15, 2017
Become the Indian cricket captain and you're guaranteed multimillion dollar deals it would seem, multiples more than any other national cricket captain.
Puma Contrasts Kohli Deal with Emerging Indian Actress
June 12, 2017
Global sporting brand Puma has broadened its celebrity portfolio in India after the record-breaking US$16.4m deal with Indian cricket captain Virat Kohli earlier this year.
Nike Nicks Chinese Basketballer From Li-Ning As It Grows Revenue In China
June 6, 2017
With the huge popularity of basketball in China, it seems surprising that it has taken this long for Nike to score its first ever local basketball endorsement.
Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape
March 24, 2017
Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.
La Liga Partners Emerging Fantasy Sports Platform, Ballr
February 23, 2017
Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.
Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?
January 11, 2017
Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.
Uniqlo Builds Out Celebrity Roster & Catalogue of "Human" Content
December 8, 2016
After several headline partnerships with mainstream sportsmen, Uniqlo has switched tack to sign its first female global brand ambassador... she's quirky, but so on brand.
Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe
November 15, 2016
One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…
