Apparel/Sport

Asics Partners Beijing Half Marathon

November 2, 2015

Japanese sports brand Asics has sealed a sponsorship deal with the Beijing Half Marathon, which will be held in Bird’s Nest Stadium this Sunday.

Huajin Securities Partners New WTA Tournament In China

October 8, 2015

The Women's Tennis Association (WTA) has secured a title sponsor in Huajin Securities, for its new end-of-season tournament, the WTA Elite Trophy Zhuhai, with a prize purse of…

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…

After A Three-Year Hiatus, Toray Returns To A Booming Chinese Marathon Market

September 9, 2015

Toray Industries Inc. is sponsoring the Shanghai International Marathon again, after a three-year absence because of strained Sino-Nippon diplomatic ties.

Red Devils Rethink Commercial Strategy In India

August 6, 2015

Ahead of the English Premier League 2015/16 season, which begins this weekend, Manchester United is kicking off a new commercial strategy in India.

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…

Anta Ventures Into Football With Zheng Zhi Coup

July 7, 2015

Chinese national football team captain Zheng Zhi has scored a personal endorsement deal with Anta, according to domestic media reports.

Arjun Kapoor Cycles Off With Hero

July 1, 2015

Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…