September 4, 2014
American sports wear brand Under Armour has sealed its maiden event partnership deal in Southeast Asia with the Singapore Ultimate Open 2014.
July 22, 2014
The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.
July 18, 2014
A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…
July 4, 2014
Japanese sportswear company Descente (Hong Kong Descente Trading) has announced a multi-year deal to become an official partner of the Hong Kong Golf Association (HKGA).
July 3, 2014
Korea’s advertising industry is keeping up with the global trend of the growing presence of TV commercials spanning over 30 seconds.
June 26, 2014
Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.
June 20, 2014
Japanese fast fashion brand Uniqlo has sealed a three-year partnership agreement with the International Tennis Federation (ITF) pertaining to the governing body’s wheelchair tennis properties.
June 2, 2014
Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…
May 30, 2014
Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…
March 10, 2014
Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.