February 7, 2014
With polluted megacities and people leading very stressful lives, rediscovering nature through outdoor activities such as hiking, camping and climbing might be what the Chinese need.
January 20, 2014
US-based brand Oakley has announced an exclusive, two-year deal to be the Asian Tour’s official eyewear and footwear partner.
January 13, 2014
This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.
January 10, 2014
World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.
January 8, 2014
NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.
December 18, 2013
Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…
November 29, 2013
Swiss premium sportswear brand X-Bionic is set to sponsor the Venus Run, one of the newest female-only running events in the Singapore Amateur Athletic Association’s (SAA) calendar.
November 19, 2013
World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.
September 30, 2013
Team India’s vice-captain, Virat Kohli, 24, is set to rival the likes of Sachin Tendulkar and MS Dhoni as the world’s richest cricketer.
September 26, 2013
Real Madrid and Portuguese football star Cristiano Ronaldo, is set to launch his own line of CR7 innerwear for men and boys on November 1.