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Apparel/Sport
Federer Strikes Commercial Jackpot With US$300m Uniqlo Deal
July 3, 2018
Swiss tennis legend Roger Federer has confirmed his apparel switch from long-term sponsors Nike to Uniqlo on the first day of Wimbledon when he arrived for his opening…
Adidas Guns For APAC Markets: Sponsorship Grows Too
May 6, 2018
Adidas Asia Pacific has reported strong results in the first quarter of 2018 with a 15% year-on-year increase in topline revenues; this on the back on new Sponsorship…
Nike Reveals Influencer Strategy: Turns Usual Model On Its Head
March 23, 2018
Nike has turned the most recent interpretation of Influencer Marketing on its head - where brands pay 'social celebrities' to promote their product or service - by stating…
New Balance Targeting Specific "Gamechangers" Audience for Growth
February 17, 2018
American sports brand New Balance believes reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer segments.
Challenger Indian Sportswear Brand Bats Ahead With Shikhar Dhawan
November 21, 2017
Challenger Indian sportswear brand Alcis Sports has scored a two-year endorsement deal with Indian cricketer Shikhar Dhawan.
Chinese Firms Drive 2018 Asian Games Sponsorship Revenue
November 10, 2017
Three Chinese companies have given a financial boost to the 2018 Asian Games in Indonesia by sealing sponsorship deals last week.
Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab
November 8, 2017
Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…
Chinese Liquor Brand Invests In U20 National Football Team
November 7, 2017
Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.
Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues
October 3, 2017
In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…
Brand Kohli Eyes India’s Fast-Growing Athleisure Market
September 8, 2017
Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…
