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Apparel/Sport
Puma Returns To IPL To Drive Merchandise Opportunity
March 30, 2021
Puma is finally returning to an IPL team sponsorship, becoming the official kit partner of the…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler
November 26, 2020
Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value
October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
Indian Super League (ISL) Club Mumbai City Scores Puma Kit Deal
October 23, 2020
Ahead of the 2020/21 Indian Super League (ISL) season, Mumbai City Football Club has announced a…
World Flair Continues Backing Asian Rugby
October 16, 2020
World Flair has renewed its official kit and apparel supplier deal with Asia Rugby, the governing…
Puma Makes Massive Statement in Football with Neymar Deal
September 16, 2020
Sponsorship strategies don't get much bigger than this. Brazilian footballing icon Neymar has sealed a partnership…
Fila Smashes Korean Volleyball Sponsorship Deal
September 10, 2020
Global sports brand Fila has sealed a deal to sponsor the Korea Volleyball Federation, replacing long-term…
Li Ning Continues Backing Malaysia’s Sepak Takraw League
September 3, 2020
Malaysia’s Sepak Takraw League (STL) has received a timely boost ahead of it upcoming season, which…
Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?
August 7, 2020
The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…
