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Apparel/Sport
Nike Standout With Chinese Esports Icon Deal
November 10, 2022
With China’s esports industry dominating the market and contributing to almost a third of the world’s…
Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals
November 7, 2022
Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…
Spain’s Kelme Ramps Up Asian Football Interest With Latest Move
August 31, 2021
The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021…
How Anta Has Raised Its Game By Backing China’s Olympic Campaigns
August 31, 2021
Between 2020 and 2021, Anta’s share prices have risen by a whopping 157%, putting its market…
Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors
August 31, 2021
Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…
Hummel Inches Back Into Asia’s Football Sponsorship Scene
July 2, 2021
Danish sports apparel brand Hummel has scored a landmark deal with Indian Super League (ISL) franchise…
Oakley Grows Asian Sponsorship Investment 11x Year-on-Year
July 1, 2021
The American eyewear brand Oakley has charged out of the blocks in 2021 with spending levels…
Puma Chases Under Armour In Asia’s Esports Sponsorship Race
May 19, 2021
Southeast Asian esports organisation EVOS Esports has announced a deal with sport apparel giant Puma. The…
Asics Signs CSK’s All-Rounder Star Ravindra Jadeja
April 30, 2021
Following eye-catching performances in IPL 2021, Chennai Super Kings (CSK) and Indian all-rounder Ravindra Jadeja has…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.
April 7, 2021
Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…
