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Apparel/Sport
Hockey India Scores Apparel Partnership Deal
August 15, 2013
Hockey India has announced local brand Shiv Naresh as its apparel partner for the national teams and Hero Hockey India League (HHIL).
Rakuten joins Toyko 2020 Olympics Bid
August 13, 2013
Japanese based e-commerce giant Rakuten has become the latest corporation to partner Toyko’s bid to host the 2020 Olympic Games.
John Abraham becomes Reebok's Brand Ambassador
July 23, 2013
Sportswear giant Reebok has announced a major sponsorship deal with John Abraham, one of Bollywood’s biggest action heroes.
Fanstang brokers US$20m of East-West celebrity endorsement
July 22, 2013
Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…
LiNing Sponsors The Malaysian Amateur Basketball Association(MABA)
July 18, 2013
One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).
Nike Birdies Two Young Chinese Golfers
June 19, 2013
Nike Golf has announced that China's Xin-Jun Zhang and Hao-Tong Li have become the sporting behemoth’s latest ambassadors. As part of the multi-year sponsorship deal, Zhang and Li…
Li Ning strikes deal with Miami Heat
December 19, 2012
NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…
Li Ning signs endorsement deal with Wade
October 11, 2012
Li Ning has expanded its basketball sponsorship portfolio through a new deal with two-time NBA Champion, Dwyane Wade.
ASICS sponsors Penang Bridge Marathon
August 20, 2012
Footwear and apparel company, ASICS, will be the new apparel sponsor of the Allianz Penang Bridge International Marathon.
Li Ning to spend 2 billion yuan on Chinese basketball
July 5, 2012
Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.
