July 23, 2013
Sportswear giant Reebok has announced a major sponsorship deal with John Abraham, one of Bollywood’s biggest action heroes.
July 22, 2013
Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…
July 18, 2013
One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).
June 19, 2013
Nike Golf has announced that China's Xin-Jun Zhang and Hao-Tong Li have become the sporting behemoth’s latest ambassadors. As part of the multi-year sponsorship deal, Zhang and Li…
December 19, 2012
NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…
October 11, 2012
Li Ning has expanded its basketball sponsorship portfolio through a new deal with two-time NBA Champion, Dwyane Wade.
August 20, 2012
Footwear and apparel company, ASICS, will be the new apparel sponsor of the Allianz Penang Bridge International Marathon.
July 5, 2012
Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.
June 15, 2012
Sports equipment and apparel company Li Ning has renewed its sponsorship of the Chinese Basketball Association for a further five years.
May 15, 2012
Footwear sports apparel and equipment giant, Nike has renewed its sponsorship of the Asia Football Confederation for at least four years.