Apparel/Sport

McDonald's Coca-Cola Adidas Combine for Marketing Push

July 30, 2008

MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…

Chinese Swimmers Fail to Embrace Speedo

July 30, 2008

Many national swimming teams are touting Speedo's new LZR Racer body suit as a revolution in swimming, with some claiming the suit cuts as much as 2 per…

Nike's Sponsorship Brings R&D Challenges

July 18, 2008

As a sponsor of 22 Chinese sporting associations, Nike has taken on the biggest design challenge in company history.

Nike Responds to Rumours of Contract Breach

April 20, 2008

Rumours have arisen this week regarding possible plans by members of the Chinese swimming team to wear Chinese swimming costumes, in spite of an exclusive contract with Nike.Nike…

NIKE AND ADIDAS BATTLE FOR SUPREMACY IN CHINA

April 8, 2008

Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…

New Balance Continues Sponsorship of Modern Pentathlon in Beijing

December 7, 2007

Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.

ADIDAS AND NIKE HEAD TO HEAD IN KOREA

November 8, 2007

German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…

HEBEI WOMEN'S VOLLEYBALL TEAM SECURE APPAREL SPONSOR

September 27, 2007

Shanghai Bingjie Clothing has become a major sponsor of the Hebei Women's Volleyball Team and for the reminder of the season the company will receive branding on the…

XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT

May 1, 2007

Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…