Apparel/Sport

Red Devils Rethink Commercial Strategy In India

August 6, 2015

Ahead of the English Premier League 2015/16 season, which begins this weekend, Manchester United is kicking off a new commercial strategy in India.

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…

Anta Ventures Into Football With Zheng Zhi Coup

July 7, 2015

Chinese national football team captain Zheng Zhi has scored a personal endorsement deal with Anta, according to domestic media reports.

Arjun Kapoor Cycles Off With Hero

July 1, 2015

Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…

Nike Weaves Hoop Dreams For Pinoy Youths

June 24, 2015

Global sports behemoth Nike has launched Rise, a reality documentary and youth basketball development program in the Philippines.

Nepa Buys Into The iKON Hype

June 16, 2015

The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…

Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?

May 29, 2015

Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…

K-Bird Digs Into China’s Campus Sporting Scene

May 28, 2015

Chinese sports apparel company K-Bird has set its eyes on the nation’s fledging campus sporting scene to become an all-round player in the sports industry.