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Hoka Selects Jing Boran As Its Celeb Endorser In China
October 17, 2025
California based running shoe brand Hoka has selected Jing Boran as its new brand ambassador in China. …
Challenger Athleisure Brand Oxpecker Nets Indian Cricketer Washington Sundar’s Endorsement
October 15, 2025
Emerging Indian athleisure brand Oxpecker— co-founded by then 20-year-old entrepreneur Dev Raval in 2023— has clinched a…
Boldfit Moves Beyond Cricket With Indian Table Tennis Star Manika Batra’s Endorsement
August 22, 2025
Indian fitness and sportswear brand Boldfit has moved beyond cricket and secured an endorsement with table tennis…
Bollywood Heartthrob Triptii Dimri Becomes The Face Of HRX
July 24, 2025
Hrithik Roshan co-owned Indian athleisure brand HRX has sealed an endorsement with Bollywood star Triptii Dimri…
adidas Backs Lion City Sailors With Latest Deal
June 18, 2025
Global sporting goods behemoth adidas has struck a three-year partnership with Singapore’s only privatised professional football…
Puma Backs Major Marathons In India With Latest Partnership
May 26, 2025
Puma has secured a multi-year partnership with NEB Sports Entertainment, as the official sportswear partner for…
Asics Seals A Novel Global Endorsement With A Dog
May 16, 2025
Popular Japanese sports brand Asics has appointed a rather novel endorsee recently; unveiling a global deal…
Virat Kohli Retreats From Lucrative Puma Deal For Local Start-Up
April 16, 2025
Indian cricketing icon Virat Kohli has reportedly walked away from a lucrative extension worth US$35m with Puma, to sign…
Japanese Sportswear Brand Mizuno Becomes Ligue 1 Club AS Monaco’s Kit Supplier
April 11, 2025
Japanese sportswear brand Mizuno has become the official kit supplier of Ligue 1 club AS Monaco…
Lululemon Leverages On Lewis Hamilton’s Global Endorsement
February 26, 2025
Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under…
