Apparel/Sport

Chinese Swimmer Wang Shun Becomes Lululemon’s Brand Ambassador In China 

March 20, 2026

Lululemon has made Chinese ace swimmer Wang Shun a brand ambassador to ramp up its presence in…

Reebok Partners Indian Shooting Ace Manu Bhaker 

February 23, 2026

Reebok is poised to partner Indian shooting ace Manu Bhaker as its brand ambassador in India…

Discovery Expedition Makes K-pop Idol Ningning Its Brand Ambassador

February 12, 2026

South Korean fashion group F&F has made aespa’s Ningning its latest celebrity endorsee for the Discovery…

Skechers Renews Kit Deal With Defending WPL Champions Mumbai Indians

January 26, 2026

Sports brand Skechers has renewed its official kit partnership deal with  reigning WPL champions Mumbai Indians for…

Lotto Partners Former Indian Tennis Star Sania Mirza 

January 9, 2026

Italian sportswear brand Lotto has struck a partnership with former tennis player Sania Mirza as it…

How Swiss Sports Shoe Brand On Stands Out In China   

November 10, 2025

Fast-growing Swiss sports shoe brand On combined Roger Federer’s global clout and solid local grassroots engagement…

Hoka Selects Jing Boran As Its Celeb Endorser In China 

October 17, 2025

California based running shoe brand Hoka  has selected Jing Boran as its new brand ambassador in China. …

Challenger Athleisure Brand Oxpecker Nets Indian Cricketer Washington Sundar’s Endorsement 

October 15, 2025

Emerging Indian athleisure brand Oxpecker— co-founded by  then 20-year-old entrepreneur Dev Raval in 2023— has clinched a…

Boldfit Moves Beyond Cricket With Indian Table Tennis Star Manika Batra’s Endorsement

August 22, 2025

Indian fitness and sportswear brand Boldfit  has moved beyond cricket and secured an endorsement with table tennis…

Bollywood Heartthrob Triptii Dimri Becomes The Face Of HRX 

July 24, 2025

Hrithik Roshan co-owned Indian athleisure brand HRX has sealed an endorsement with Bollywood star Triptii Dimri…