Apparel/Sport

Puma Seals Endorsements From Team India Duo 

October 31, 2024

Fresh off stellar individual performances at the recent ICC Women’s T20 World, Puma has secured celebrity…

Asics Partners Djokovic In Global Youth Tennis Development 

October 11, 2024

Japanese sport brand Asics has struck a partnership with tennis icon Novak Djokovic to nurture the…

Skechers Partners ISL Club Mohun Bagan Super Giant 

October 3, 2024

Popular footwear brand Skechers has secured a deal with Mohun Bagan Super Giant, one of India’s biggest…

Adidas Partners The Esports World Cup 

June 25, 2024

German sporting giant Adidas has secured a partnership with the Esports World Cup, a Saudi Arabian multi-title…

Puma Lands Blackpink’s Rosé As Latest Global Ambassador

June 20, 2024

Earlier this week, Puma has scored another coup in the celebrity endorsement game by adding Blackpink’s…

Indian Sporting Goods Maker Nivia Sports Partners Women’s Handball League  

June 11, 2024

In a boost for women’s sport, Indian sporting goods manufacturer Nivia Sports is poised to partner…

Puma Cements Position In India’s Cricket Sponsorship Scene With Delhi Capitals Collab

February 26, 2024

Puma has become the official kit partner of  JSW-owned Delhi Capitals to boost its presence in the…

Nike Scores Global Hockey Deal  

January 16, 2024

Nike has secured a four-year deal with The International Hockey Federation (IHF), the world’s governing body…

Challenger Japanese Sport Brand Descente Backs China’s Winter Sport Teams 

December 6, 2023

Earlier in November, Japanese sport brand Descente has scored a partnership deal with the China’s national…

Pro Kabaddi League’s (PKL) Franchise Patna Pirates On A Sponsorship Spree

November 1, 2023

Pro Kabaddi League (PKL) franchise Patna Pirates have been on a sponsorship spree, securing new deals…