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Apparel/Sport
adidas Backs Lion City Sailors With Latest Deal
June 18, 2025
Global sporting goods behemoth adidas has struck a three-year partnership with Singapore’s only privatised professional football…
Puma Backs Major Marathons In India With Latest Partnership
May 26, 2025
Puma has secured a multi-year partnership with NEB Sports Entertainment, as the official sportswear partner for…
Asics Seals A Novel Global Endorsement With A Dog
May 16, 2025
Popular Japanese sports brand Asics has appointed a rather novel endorsee recently; unveiling a global deal…
Virat Kohli Retreats From Lucrative Puma Deal For Local Start-Up
April 16, 2025
Indian cricketing icon Virat Kohli has reportedly walked away from a lucrative extension worth US$35m with Puma, to sign…
Japanese Sportswear Brand Mizuno Becomes Ligue 1 Club AS Monaco’s Kit Supplier
April 11, 2025
Japanese sportswear brand Mizuno has become the official kit supplier of Ligue 1 club AS Monaco…
Lululemon Leverages On Lewis Hamilton’s Global Endorsement
February 26, 2025
Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under…
Puma Eyes Indian Badminton Scene For Growth With PV Sindhu Endorsement
January 24, 2025
Puma has sealed a landmark multi-year endorsement deal with PV Sindhu, India’s badminton star and two-time…
Puma Seals Endorsements From Team India Duo
October 31, 2024
Fresh off stellar individual performances at the recent ICC Women’s T20 World, Puma has secured celebrity…
Asics Partners Djokovic In Global Youth Tennis Development
October 11, 2024
Japanese sport brand Asics has struck a partnership with tennis icon Novak Djokovic to nurture the…
Skechers Partners ISL Club Mohun Bagan Super Giant
October 3, 2024
Popular footwear brand Skechers has secured a deal with Mohun Bagan Super Giant, one of India’s biggest…
