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Saudia Renews Newcastle United Partnership
October 24, 2023
Saudia, the national carrier of Saudi Arabia, has renewed its sponsorship deal with PIF funded Newcastle…
Qatar Airways Buys Into IPL Hype
April 17, 2023
Qatar Airways has secured a three-year main sponsorship deal with IPL team Royal Challengers Bangalore. The…
Upstart Taiwanese Carrier Starlux Snags LA Clippers Partnership
March 26, 2023
Taiwanese luxury carrier Starlux has sealed a deal to become the official international partner of NBA…
HK’s Cathay Pacific Borrows From AirAsia As It Evolves To A Lifestyle Brand
July 10, 2021
Cathay Pacific has collaborated with Publicis Groupe Hong Kong to launch a new campaign that announces…
Report: Corporate Polluters Accused Of "Greenwashing" Through Sports Sponsorship
March 26, 2021
A slew of corporate polluters have been accused of pumping millions into sports sponsorship as a…
Tokyo 2020 Domestic Sponsors Keep Faith With The Games
January 7, 2021
Tokyo 2020 Olympic organising committee have announced all 68 domestic sponsors have agreed in principle to…
Qatar Airways Continues Sponsorship Portfolio Thanks To Government Bailout
October 1, 2020
With the pandemic battering the global airline industry, Qatar Airways has received a funding bailout from…
AirAsia Boosts Southeast Asian Pop Music Scene
September 24, 2020
Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
AirAsia Experiments With Virtual Influencer Miss AVA
March 7, 2020
AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…
