November 13, 2015
With the global headphones market industry expected to peak at USD11.3b in 2017, brands in the category have been coming up with innovative ways to attract consumers.
June 19, 2015
ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…
June 18, 2015
With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…
April 6, 2015
Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…
January 14, 2015
The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz in the Asian…
July 15, 2014
With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…
July 14, 2014
Well it's all over. The FIFA World Cup 2014 has run its course and this week ASN looks back at all the sponsor activation from around the world.…
July 7, 2014
American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of its newly launched Manchester…
January 8, 2013
English Premier League club Chelsea and its major sponsorship, Korean consumer electronics giant, Samsung, have kicked off a new leveraging program that will see special coaching clinics hosted…
October 14, 2012
Multi-screening - the act of using smartphones, table devices or laptops while watching television - is not likely to reduce the impact or value of television advertising, according…