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Brand Activation
Roblox Eyes Partnerships In Football
October 12, 2023
Gaming platform Roblox is building partnerships with global football organisations as it seeks to cement a…
HSBC Enters Metaverse
May 2, 2022
HSBC is set to leverage on a landmark deal with The Sandbox metaverse platform so that…
How Brands Rally Behind Their Olympic Contingent: Team India
July 23, 2021
Indian, and global brands have coalesced to support their nation's largest Summer Olympics contingent, with unyielding…
Study: Product Placement Featured In 90% Of Brand Videos On TikTok
July 21, 2021
Almost all brand videos on TikTok feature a product, according to an analysis by video editor company InVideo.…
HK’s Cathay Pacific Borrows From AirAsia As It Evolves To A Lifestyle Brand
July 10, 2021
Cathay Pacific has collaborated with Publicis Groupe Hong Kong to launch a new campaign that announces…
Skincare Major SKII Unveils Athlete Themed Anime Series Ahead Of Tokyo 2020
May 6, 2021
Ahead of the upcoming Summer Olympics in Tokyo, SKII Studio, the film studio division of the…
Beijing 2022 Piques Sponsorship Activation: Brands Still Cautious In “New Normal”
February 11, 2021
The Chinese winter sports industry has seen a leap in retail-related sales with less than a…
AIA Rolls Out Fresh Spurs-Themed Branded Content Series For Asia
October 29, 2020
Insurance giant AIA is poised to leverage on its partnership with English Premier League club Spurs…
Bank Recreates Iconic Club in Fortnite To Target Younger Audiences
September 4, 2020
DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…
How Dettol and TikTok Danced A Handwash Message In India
August 21, 2020
TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…
