Sports Tech Company &ever Strikes South Korean And Laotian Club Football Sponsorship 

South Korean sports tech company &ever, which specialises in sports game filming and data analysis, has expanded its sponsorship portfolio. 

Through a recent partnership, the company is backing South Korean global independent football club FC Abnill and Laotian professional football club Champasak HAGL Abnill FC. 

The deal will see the tech company systematically record players’ performance through support of professional match and filming equipment, and link player development with joint promotion.

The clubs plan to leverage on this sponsorship to systematically accumulate players’ match footage and create an environment where performance analysis and growth management can be utilised.

In particular, match footage is crucial as it objectively showcases individual players’ skills and potential. While utilising video records for player development, both clubs plan to actively produce promotional content highlighting players’ performances. The goal is to establish it as scouting source for domestic and international football officials and fans about the players’ competitiveness and support them in garnering more opportunities on the global stage.

South Korea’s FC Abnill and Laos’ Champasak HAGL Abnill FC will also pursue joint promotion using match footage and club content. By sharing both clubs’ match records and players’ growth processes, they aim to enhance the clubs’ competitiveness and expand the global football network connecting South Korea and Laos.

&ever CEO Kim Kang-min stated, “We find it meaningful to support football players in recording their performance through video and using it to showcase their potential to more people. We hope this collaboration will provide players with broader opportunities and lead to exchanges and development in football between the two countries.”

“Moving forward, we will strive to support players’ growth and club promotion activities based on our provision of match and filming equipment.”

Bae Ji-sun, representative of both FC Abnill and Champasak HAGL Abnill FC, added, “This sponsorship is a great opportunity for both South Korean and Laotian clubs to record players’ performance through professional filming equipment and joint promotion, increasing their exposure on the international stage.” 

“We hope to continue various collaborations and promotions to inform more football officials about the potential and competitiveness of professional and independent club players. We thank &ever for deciding on this collaboration and request continued interest and cooperation in the future.”

Beyond technical and equipment support,  the deal is poised to push player development, content production, and joint club promotion based on match footage records. The larger goal is to create a strong foundation for players continuing challenges across various countries and stages to record their performance and showcase their potential.

FC Abnill and Champasak HAGL Abnill FC plan to promote their player development environments through this sponsorship and nurture a sustainable global football collaboration model by sharing experiences and content between the two clubs.

According to ASN data, football (48.4%, ~US$165.6m) is by far the most backed sport in South Korea’s sports sponsorship market since Q124, with a quarterly average investment of almost US$14m. However, spends have dipped between US6.3m and US$9.7m since Q125, and Q426’s forecast is tipped to be similar at US$8.2m.