to get articles and more to your inbox
News & insights
Archive
Directory
The three-year deal reportedly worth over US$45m (RMB 300m) will see both the Chinese and English logo of Samsung emblazoned on the front and back of the club’s match shirt from 2019 to 2021.
Samsung’s latest move is seen as a bid to improve flagging mobile sales in China and this is also reflected in its sponsorship spend in China which has increased by over two-fold to US$33.7m so far in 2018 from US$15.9m in the previous year. Its big-money deals tend to be in the Branded Content: TV platform, namely Hunan TV shows Yong Gan De Shi Jie (~US$16.2m, Aug to Oct’ 18) and San Bao Da Zhan Zhu Ge Liang (~US$16.2m, Apr to Jun’ 18).
Suning—the owner of both Serie A’s Inter Milan and Jiangsu Suning FC— and Samsung have previously collaborated with a customized Inter Milan mobile phone Galaxy S8+ in 2017 and its likely its new CSL deal will involve something similar.