CSL (China Super League)

CFA’s Club Naming Rights Sponsorship U-Turn To Stabilise Finances

January 9, 2024

Football clubs in China will be allowed to use the names of commercial sponsors in their…

Suning Severs Ties With Local Football Clubs: Who's Next?

March 2, 2021

Financially-strapped Chinese conglomerate Suning has announced that it is shutting down Jiangsu FC just months after…

China’s Top-Tier Football League Eyes Return With Truncated Season

May 12, 2020

The Chinese Football Association has drafted a series of plans for the return of top-flight competition…

China Continues Sport Events Caution, Including World Taekwondo Championships

April 2, 2020

China’s General Administration of Sport (GAS) have issued a statement stating sporting events that draw crowds…

Coronavirus Wreaks Havoc On China’s Sporting Calendar

February 6, 2020

China’s General Administration of Sport (GAS) has instructed the nation’s sports associations to consider postponing or…

Thailand’s Carabao Boosts Brand Awareness In China With Branded Content Play

July 20, 2019

Thai energy drink Carabao has created a short film for China called ‘What Fuels Your Fighting Spirit?’ as it aims to boost its brand awareness there.

Samsung Lands A Bumper US$45m CSL Shirt Sponsorship Deal, Boosting Investment In Chinese Market

December 13, 2018

Korean electronics giant Samsung has negotiated one of the biggest football shirt sponsorship deals in Asia with Chinese Super League’s (CSL) Jiangsu Suning Football Club.

Ping An Insurance Ramps Up Chinese Youth Football

September 4, 2018

Chinese Super League (CSL)’s title sponsor Ping An Insurance has expanded its club football activity in Jiangsu, Nanjing, via a youth scheme in collaboration with Jiangsu Suning Football…

China's Ledman Extends Nation's Football Influence into South America

April 17, 2018

On the doorstep of the FIFA World Cup, Ledman Sports - a subsidiary of Chinese LED manufacturer Ledman Electronics - has made a move to extend the company's…

Man Utd Continue Asian Commercial Dominance

April 5, 2018

Despite a lacklustre season, Manchester United has added another Asian partnership to its coffers, this time teaming up with Chinese financial services group, Ping An Bank.