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Gamers in the Asia-Pacific region spend over 10 hours each week playing games, and over 70% made new friends through online gaming, according to Limelight Networks’ State of Online Gaming 2021.
Unsurprisingly, the report also revealed that online gaming’s popularity rapidly rose as the pandemic drove people to stay connected and entertained during state-enforced lockdowns.
The report on the latest gaming preferences and habits in APAC, and globally, looked at how long consumers are playing video games, what are they playing, and how is playing video games impacting their overall life.
Opportunities for interactivity and social engagement are likely to fuel further video game adoption among brands. It is already the top entertainment choice for many as two-thirds (67%) of gamers, who prefer to play video games versus watching a movie or TV show.
Five Key Takeaways