Gaming

Roblox Eyes Partnerships In Football

October 12, 2023

Gaming platform Roblox is building partnerships with global football organisations as it seeks to cement a…

L’Oreal Scores Landmark Collaboration With Roblox 

October 3, 2023

With an eye on the future, L’Oreal has recently streamed its Paris Fashion Week showcase on…

Luxury Eyewear Brand Gentle Monster Joins The Gaming Bandwagon 

September 20, 2023

South Korean luxury eyewear brand Gentle Monster has jumped onto the gaming bandwagon with its latest…

Kaiyun Sports Notches Another Premier League Deal  

September 18, 2023

Premier League team Nottingham Forest have secured a sponsorship deal with Asian digital sport platform, Kaiyun…

Judo Taps On Its Winning Minecraft Formula Again 

October 21, 2022

The International Judo Federation’s (IJF) reprises another dive into the Minecraft world following the success of…
Yoodo Brings Pokemon Unite to Malaysia

Malaysian Telco Partners To Launch Pokemon Unite Gaming Event

July 29, 2022

Yoodo, the Axiata/Celcom-owned digital mobile service in Malaysia, has announced a partnership with The Pokémon Company…

ONE Esports Bags A Brace Of Partnerships

July 14, 2021

ONE Esports - the esports arm of the MMA outfit ONE Championship - has secured deals…

Japanese Video Game Giant Konami Drops Griezmann’s Sponsorship

July 7, 2021

FC Barcelona’s French attacker Antoine Griezmann has been dropped by Japanese video game giant Konami, one…

IOC Dives Into Esports & Gaming With The Olympic Virtual Series

April 20, 2021

The International Olympic Committee (IOC) has plunged into esports and gaming by launching the Olympic Virtual…

Newzoo Study: Women Prefer Mobile Puzzles or Creative Games

April 16, 2021

Women currently represent almost half of all gamers and are more likely to be found playing…