Gen Z

TikTok Dances Into First Asian Sports Partnership with the J.League

May 2, 2022

TikTok has struck a content partnership deal with the J.League, Japan's top-flight football league. The collaboration…

India Super League (ISL) Dives Into The NFT World

September 28, 2021

Just last week, the Hero Indian Super League (ISL) announced a two-year partnership with Terra Virtua…

South Korea’s Artify Poised To Shake Up Asian Music Industry With NFTs

August 31, 2021

With the rise of NFTs in the art world, it was only a matter of when…

Study: F1 Is Poised To Hit A Billion Fans and Keeps Younger Fans Glued

March 24, 2021

A recent study from Nielsen Sports has revealed that one billion people will claim interest in…

Report: Key Takeaways In APAC Gaming From Limelight Networks

March 20, 2021

Gamers in the Asia-Pacific region spend over 10 hours each week playing games, and over 70%…

Audi Freshens Up Image With Branded Content In China

January 28, 2021

Cool branded content campaigns in China have become the norm and now Audi is planning on…

Lazada Woos Young Singaporeans With SGAG Branded Content Play

January 6, 2021

SGAG, the Singaporean spin-off of humorous digital media platform 9GAG, has partnered Lazada to provide weekly…

Budweiser Weaves Esports Into Drink Driving Campaign in China

October 23, 2020

In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…

Nike Unleashes Sleek Esports Spot In China

October 16, 2020

The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…

Study: Brands Should Listen To These Five Trends From Spotify’s Latest Report

October 8, 2020

Spotify’s latest report revealed Southeast Asia’s Gen Zs and millennials are finding new ways to team…