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Gen Z
REENE Cosmetics Teams Up On Microdrama Campaign With Influencer Orry
September 10, 2026
Indian challenger beauty brand RENEE Cosmetics has collaborated with homegrown social media personality Orhan Awatramani, popularly…
F1 Strikes Partnership With Epic Games’ Fortnite
November 21, 2025
In an ambitious bid to further endear itself with Gen Z and Alpha audiences, the Formula…
Konami Taps Indian Gamers With Nodwin Gaming Collab
November 5, 2024
Gaming behemoth Konami has recently collaborated with India’s Nodwin Gaming, a Gen-Z entertainment and esports organisation…
Lego Group Seals Formula 1 Partnership
September 27, 2024
In a bid to engage younger fans and families, the Lego Group has announced a multi-year…
Lava International Engages Gen Z With Content Creator Sourav Joshi Endorsement
September 5, 2024
Indian challenger smartphone brand Lava International has teamed up with local content creator Sourav Joshi in a bid to…
Lee Kum Kee Targets Gen Z With Multi-Pronged Music Campaign
August 29, 2024
In a bid to engage Gen Z-consumers, Hong Kong heritage food brand Lee Kum Kee is…
TikTok Dances Into First Asian Sports Partnership with the J.League
May 2, 2022
TikTok has struck a content partnership deal with the J.League, Japan's top-flight football league. The collaboration…
India Super League (ISL) Dives Into The NFT World
September 28, 2021
Just last week, the Hero Indian Super League (ISL) announced a two-year partnership with Terra Virtua…
South Korea’s Artify Poised To Shake Up Asian Music Industry With NFTs
August 31, 2021
With the rise of NFTs in the art world, it was only a matter of when…
Study: F1 Is Poised To Hit A Billion Fans and Keeps Younger Fans Glued
March 24, 2021
A recent study from Nielsen Sports has revealed that one billion people will claim interest in…
