According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
Over a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth, according to Hillary…
Leading Indian biscuits maker Britannia Good Day has partnered MECWavemaker, Gaana.com and Radio Mirchi, to create the nation’s first brand owned 24/7 campus digital radio station to woo…
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