Rabanne’s Makeup Line Secures Troye Sivan’s Global Endorsement

The makeup line of luxury brand Rabanne has signed Aussie entertainer Troye Sivan as its newest global brand ambassador. 

The 29-year-old Grammy-nominated singer, songwriter and actor, has been influential across the globe and cemented his position as a global icon in the world of music, fashion and LGBTQIA+ representation 

Following the announcement, the brand stated, “Rabanne is renowned for its iconic ambassadors, who embody La Maison ́s avant-garde spirit and reimagine it for each new generation. Today, that legacy continues as Rabanne proudly announces Sivan as global makeup brand ambassador, just one year after La Maison launched its beauty collection.”

As part of the deal, Sivan will debut in his latest role in a new campaign for NUDES: a next generation beauty collection inspired by Rabanne’s iconic fashion fabrics, captured in innovative makeup textures that perfect the skin with camera-ready radiance. 

Sivan stated, “I’ve always been attracted to Rabanne’s effortless vibe. I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine.”

According to ASN data, luxury makeup brands have a collective share of 23.1%, investing US$61.3m+ for celebrity endorsements across the Asian sponsorship market since Q421, and Rabanne’s latest move veers towards a similar direction.