Orion Innovation Partners Liverpool FC

Orion Innovation has become Liverpool FC’s official digital transformation partner in an exclusive, multi-year deal. 

Through this partnership, Orion Innovation—which has over two decades of experience working with sporting leagues and teams across the world—  is poised to play a major part in the football behemoth’s efforts to innovate digitally and engage with its massive global fanbase.

Speaking about the new partnership, LFC’s senior vice-president for digital, Drew Crisp, said, “We’re super-excited to be working together with Orion Innovation in the digital space, which is so important to us and our supporters.As a club we have an aggressive plan to continue on our digital transformation journey to elevate our fan experience. Orion will be a great long-term partner in our ever-evolving and progressing digital journey.”

Billy Hogan, CEO of LFC, added, “It’s fantastic to welcome Orion to the LFC partner family. We see strong synergies and cultural fit between our two brands, with similar core values, ambition, and the desire to be the best in class digitally.”

Through its Sports Innovation Lab, Orion has developed leading solutions for the sports industry, including a platform for sports operations, enhanced fan experience, and gameday management.

Raj Patil, CEO of Orion, said, “We’re thrilled to join the Liverpool Football Club family and drive digital innovation for one of the world’s most popular sports teams. We are confident that our collaboration will elevate the club’s fan experience and operations to even greater heights. This is because we pride ourselves on inspiring and accelerating digital innovation through long-term trusted partnerships with our clients. We’re also very excited about the impact LFC’s global platform will have on our brand.”

Satish Kumar, global head of sports and entertainment for Orion, added: “We welcome LFC to Orion’s Sports Innovation Lab and look forward to this partnership fuelling innovation for the sports industry. As a leader in stadium technology, we are thrilled to bring our expertise to Liverpool Football Club, one of the most iconic football clubs in the world.” 

According to ASN data, technology companies (10.5%, ~US$423m) are the 3^rd largest contributor to football sponsorships across Asia since Q121. In terms of spends, significant spikes has been seen from Q422, with average quarterly investment ranging from US$47.4m to US$72.2m, above the historical average of about US$36m. Most of the blockbuster deals are Pan-Asian activations with major European football clubs and coveted global football competitions.