Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang

Wang Shuang was crowned the Asian Football Confederation Women’s Player of the Year last November and currently plies her trade with Paris Saint-Germain in the Division 1 Feminine.

According to the ASN Index, Nike is the largest player (34.1%, ~US$263.2m) in China’s sponsorship landscape for its category since Q216, the brand’s average quarterly spends tend to be consistent at ~US$22.3m during this timeframe…Its latest deal comes at a time when the brand is increasingly focused on Chinese female consumers and ASN had suggested the American sporting behemoth needs to increase sponsorship investment in women only platforms in the market last December.