Paris St Germain

South Korea’s Paris Baguette Clinches Landmark PSG Deal 

November 7, 2023

Popular South Korean bakery Paris Baguette have secured a landmark global partnership deal with Ligue 1…

Hisense Snaps Up PSG Partnership

August 13, 2020

Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…

Twitch Grows Its European Football Content With A Slew Of Club Partnerships

July 30, 2020

Amazon-owned streaming service Twitch is growing its clout in traditional sports with a new deal to…
Bulk Homme Mbappe PSG

Men's Skincare Brand Breaks Out Of Japan With PSG

June 21, 2019

Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.
French Football

French Football Pitches India For Corporate Investment

April 9, 2019

France has opened the gateway for Indian corporations to invest in the defending world champion’s football clubs.
PSG Indonesia ESports

French Football Giant PSG Backs Indonesian Esports Team

March 2, 2019

Paris Saint-Germain have landed a deal with Indonesian Esports team Rex Regum Qeon to found a new squad to compete in the Brawl Stars series.
Marriott Man Utd

What is it With The Hotel Category & The Premier League? Now Marriott + Man U

February 21, 2019

Arguably the EPL's biggest brand, Manchester United, have announced a global marketing partnership with hotel chain Marriott International.
Wang Shuang

Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang

January 2, 2019

Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.

Qatar National Bank Leverages Neymar Endorsement For Global Growth

December 15, 2018

Paris Saint-Germain’s Brazilian superstar Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).

PSG Partners Challenger Brand Asian Bookie LoveBet

November 22, 2018

Asian online betting firm LoveBet has sealed a two-season, regional deal reportedly in the US$2m mark with Paris Saint-Germain.