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Paris St Germain
Men's Skincare Brand Breaks Out Of Japan With PSG
June 21, 2019
Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.
French Football Pitches India For Corporate Investment
April 9, 2019
France has opened the gateway for Indian corporations to invest in the defending world champion’s football clubs.
French Football Giant PSG Backs Indonesian Esports Team
March 2, 2019
Paris Saint-Germain have landed a deal with Indonesian Esports team Rex Regum Qeon to found a new squad to compete in the Brawl Stars series.
What is it With The Hotel Category & The Premier League? Now Marriott + Man U
February 21, 2019
Arguably the EPL's biggest brand, Manchester United, have announced a global marketing partnership with hotel chain Marriott International.
Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang
January 2, 2019
Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.
Qatar National Bank Leverages Neymar Endorsement For Global Growth
December 15, 2018
Paris Saint-Germain’s Brazilian superstar Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).
PSG Partners Challenger Brand Asian Bookie LoveBet
November 22, 2018
Asian online betting firm LoveBet has sealed a two-season, regional deal reportedly in the US$2m mark with Paris Saint-Germain.
Chinese OTT Platform Douyu Latches On To PSG E-Sports Team
August 15, 2018
Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).
PSG Activates For E-Sports Fans In ICC Singapore Debut
July 24, 2018
As part of its pre-season tour for the 2018 International Champions Cup (ICC) in Singapore, Paris Saint-Germain (PSG) will be holding an inaugural eSports Challenge together with local…
Football Clubs Propel eSports Growth
April 3, 2017
European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.
