Korean Battery Surprises With Barcelona Deal To Up Sales In SEA

The multi-year deal will cover Malaysia, Vietnam and South Korea, and grants the battery maker use of FC Barcelona’s image rights for marketing campaigns across these countries. The company also has rights to virtual LED minutes and other promotional, merchandising and hospitality rights. Additionally, the Sebang logo will be featured in the partners’ section of the FC Barcelona website and has further rights to create co-branded content and a microsite with the club.

Toni Claveria, head of APAC for FC Barcelona said both brands have shared values whereby they strive for excellence through effort, respect and humility.

“Sebang is the club’s first partner in the car battery industry and the club is proud to begin the relationship. Together, we can grow both the Sebang and FC Barcelona brands in Korea, Vietnam and Malaysia,” he said.

Taekjun Chung, marketing manager of Sebang Global Battery, believes the deal will help the company 2016 to increase sales in the Southeast Asian market, particularly Malaysia and Vietnam. He added that the sponsorship agreement allows the team to “carry out local marketing activities in full scale”.

“We will increase awareness of our battery products and boost sales volume in the Southeast Asia region by combining the recognition and likeability of the world’s best football club with the Rocket brand,” Chung said.

Prior to this deal, there has been little involvement from mid-tier conglomerate Sebang Group, with the exception of a low six-figure deal with the South Korean national rugby team from the logistics arm of Sebang.