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Kopiko Returns To The Asian Sponsorship Market With A MS Dhoni Endorsement
In a bid to expand in India, popular Indonesian coffee candy brand Kopiko, has rolled out a Kopiko Chaba campaign starring MS Dhoni, its latest celebrity endorser.
The campaign features the cricketing legend just a month after the official announcement of his new brand ambassador role.
Following the launch, MS Dhoni remarked, “I am genuinely thrilled for the launch of the ‘Kopiko Chaba’ campaign. This campaign not only celebrates the authentic coffee taste for which Kopiko is known around the world but also the delight that it brings into our lives.”
The TVC was released last week. Besides the regular TV broadcast, the film has been promoted across various social media platforms and OTT channels. Apart from media, Kopiko will also roll out the ‘Captain Cool’ edition packs in the market showcasing MS Dhoni’s on-screen avatars in the campaign.
According to ASN data, Mayora Indah owned Kopiko has been muted in the Asian sponsorship market since withdrawing from a brand owned Run 711 deal in the Philippines in September 2022. In terms of cricket related deals, the brand did back the live broadcast of South Africa vs India Series on India’s Sony Sports channels in February 2018. Kopiko’s deals tend to run in the US$25k to US$100k range.
