MS Dhoni

Former CSK Captain MS Dhoni Continues Endorsement Spree

April 16, 2024

MS Dhoni, the former Chennai Super Kings (CSK) team captain, has been on a personal endorsement…

Kopiko Returns To The Asian Sponsorship Market With A MS Dhoni Endorsement

February 1, 2024

In a bid to expand in India, popular Indonesian coffee candy brand Kopiko, has rolled out…

Mastercard Replaces Paytm As Team India’s Title Sponsor

October 18, 2022

Mastercard has secured a title sponsorship deal with the Board of Control for Cricket in India…

Study: MS Dhoni Flys High In IPL Endorsement Charts

April 27, 2021

Chennai Super Kings (CSK) captain MS Dhoni is flying high on the endorsement charts for IPL…

India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video

May 28, 2020

Gulf Oil, a leading lubricant brand in India, has recently activated an animated video campaign featuring…

MS Dhoni Sues Troubled Amrapali Group

April 13, 2018

Former Indian skipper MS Dhoni has sued maligned real estate developer Amrapali Group over unpaid dues worth Rs 150 crore (~US$23m)

Bollywood Dominates India’s Celebrity Endorsement Powerlist

November 3, 2016

In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.

Big Brands Cautious With Costly Celebrity Endorsements In India

October 21, 2016

This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.

Brand Dhoni Still Going Strong; Scores Endorsement With Aussie VC Firm

July 22, 2016

Indian cricket veteran Mahendra Singh Dhoni, who captains the national limited-overs teams, will become the global brand ambassador for Secured Venture Capital, an Australia-based VC firm led by…

Captain Cool Dhoni Kits Out For Emerging Indian Smartphone Brand

April 11, 2016

The endorsement battle between Virat Kohli and MS Dhoni has gone full throttle in recent years, now the latter has clinched a deal with homegrown handset brand Lava…