FMCG/Confectionery

Kopiko Returns To The Asian Sponsorship Market With A MS Dhoni Endorsement  

February 1, 2024

In a bid to expand in India, popular Indonesian coffee candy brand Kopiko, has rolled out…

Indian FMCG Britannia Backs Female Entrepreneurs With Latest Branded Content 

July 5, 2023

Britannia Marie Gold is all set to bring its startup campaign for female homemakers turned entrepreneurs…

Oreo Collaborates With K-Pop’s Blackpink  

December 14, 2022

Mondelez owned Oreo has collaborated with K-Pop sensation Blackpink in yet another endorsement coup for the…

Unilever’s Cornetto Engage Gen Zs With Indian Web Drama

March 6, 2021

Indian storytelling collective Terribly Tiny Tales (TTT) and GroupM agency Mindshare have released Season 2 of…

IPL’s Mumbai Indians Continues To Be A Sponsorship Magnet

September 17, 2020

Despite a bleak global economic climate due to the COVID-19 pandemic, reigning IPL champions, Mumbai Indians,…

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…

Snickers Is Latest International Brand To Hop Onto Beijing 2022 Hype

December 20, 2019

Mars Wrigley-owned chocolate bar brand Snickers has sealed a deal with the 2022 Beijing Winter Olympics…
oreo spider-man 2

Case Study: Oreo Runs 360 Campaign With Spider-Man in SEA & Boosts Sales

October 1, 2019

Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…
Parle

India’s FMCG Major Parle Finally Dives Into Branded Content

August 25, 2018

India’s homegrown FMCG giant Parle has finally plunged into the Branded Content world in its latest campaign to engage consumers.

Will Lotte's Sponsorship Investment Rise In India?

January 12, 2018

The confectionery arm of South Korean conglomerate Lotte has big ambitions in India and hopes the nation would contribute to 5% of its US$5b global revenues by 2020.