FMCG/Confectionery

Sayonara Psy. Meet the new Korean Wave of Endorsements: EXO

February 25, 2015

A relative newcomer to the Korean boy band scene, EXO, is proving it can move the needle for commercial endorsements as well as album sales.

ASN INSIGHT: The Dhoni Biopic. Sponsor Goldmine or Gluttony?

February 4, 2015

Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…

Jackie Chan Takes Over Son’s Endorsement Duties

September 25, 2014

International action superstar Jackie Chan, 60, has taken over his son’s endorsement duties, following the latter’s recent arrest for possessing marijuana.

Kings XI Punjab Scores Two New Partners

September 17, 2014

IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.

Mary Kom Biopic Packs Punch With Brands

September 9, 2014

The Bollywood biopic of India’s Olympic bronze medal winning boxer Mary Kom, featuring Priyanka Chopra as the lead, has become a huge draw with brands.

ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning

July 18, 2014

A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…

Manchester United Strikes First Confectionery Partnership In Indochina

April 1, 2014

Ahead of their Champions League clash with Bundesliga Champions Bayern Munich, the Red Devils has sealed a partnership deal with leading Thai company European Food Public Company Ltd…