Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League 

Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League. 

Following the three-year renewal, BKT Tyres will once again reprise its role as an official league partner. BKT first partnered with the league in 2018 and soon after, the BKT Golden Bat and BKT Golden Arm caps swiftly became associated with the BBL. The brand’s logo also appeared across the Women’s Big Bash League (WBBL). 

The renewal extends BKT’s partnership with the BBL to eight years, cementing its position as one of the league’s longest-standing partners.

Following the deal, Alistair Dobson, Cricket Australia’s General Manager, Big Bash League, quipped, “We’re delighted that BKT have extended their partnership and looking forward to working with a brand like BKT as we continue to grow the Big Bash. The BKT Golden Arm and BKT Golden Bat caps have become a key component of the Big Bash experience and we’re excited for them to continue to play a key role in celebrating the performances of the world-class players we have across both leagues. 

“We’re incredibly fortunate to have the long-term support of partners such as BKT and thank them for the contribution they make to the Big Bash.”

Rajiv Poddar, Joint Managing Director of BKT, added,“Just as cricket thrives on teamwork, our partnership with the BBL has been rooted in a winning synergy from the outset. Our shared passion for this extraordinary sport has driven us to devise engagement activities that bring added value to the cricket experience. It has been an honour to grow alongside the BBL. Australia has remained a key market for us for over a decade, and we are eager to strengthen our collaboration, in harmony with our ‘Growing Together’ philosophy.”

According to ASN data, BKT renowned for its tyres, is the 2^nd biggest spender (11.5%, US$21.1m) for its category in the Asian sponsorship market since Q121, just behind MRF, its main rival in the domestic market. Most of its domestic spends tend to be focused on cricket and football, however, it also has a Pan-Asian deal with the La Liga, Spain’s top-tier football league.