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Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League
October 13, 2023
Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League. Following the…
Challenger Payment & Tire Brands Build On IPL Involvement
March 18, 2021
Ahead of the Indian Premier League 2021, homegrown digital wallet platform PhonePe is adopting the 'basket…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
French Football Pitches India For Corporate Investment
April 9, 2019
France has opened the gateway for Indian corporations to invest in the defending world champion’s football clubs.
French Football League Pulls in Fast Growing Tyremaker From South Asia
September 14, 2018
Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…
