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Australia
Seiko Scores Brisbane Heat’s Celebrity First Ball Naming Rights Partner
September 2, 2026
Japanese watchmaker Seiko is all poised to become the naming partner of Big Bash League T20…
Gong Cha Renews Stray Kids’ Felix Endorsement Deal
January 30, 2026
Taiwanese bubble tea brand Gong Cha has renewed and expanded its global celebrity endorsement deal with K-pop’s…
Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League
October 13, 2023
Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League. Following the…
Anti-China Sponsor Sentiment Spreads To Australia: Huawei Forced to End Longest Partnership
September 3, 2020
Chinese telco Huawei announced earlier this week that it is ending its oldest major sporting sponsorship deal.…
Women’s Cricket Continues to Grow Globally With Strong Audiences
June 26, 2020
This year’s Women’s T20 World Cup in Australia has garnered a global unique audience of 89…
Report: Japanese & Aussie Fans Are Most Nuts About Rugby World Cup
September 11, 2019
Rugby fans from Japan and Australia are the most enthusiastic in APAC, according to a new study from Near, a location-based customer profiling company.
Indonesia and Australia Consider 2034 FIFA World Cup Bid
June 28, 2019
Football officials from Australia and Indonesia have discussed the possibility of lodging a joint bid to host the 2034 FIFA World Cup.
Uber Eats Tickle Tennis Fans With Aussie Open Embedded Ads
January 27, 2019
Uber Eats has activated its partnership with the Australian Open, releasing a series of quirky embedded commercials for the year’s first Grand Slam.
Deezer Bets On EPL's Popularity To Drive APAC Growth
September 29, 2017
Digital music streaming platform Deezer has extended its partnership with TalkSport, global audio partner of the English Premier League to engage EPL fans in Asia Pacific.
Report: Polar Reveals APAC Branded Content Has Performed Poorly
November 10, 2016
Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.
